The Brief
Rosetta Stone approached ARM Direct
to plan and buy their media as part of a 3-month
competitive test with their incumbent agency.
Rosetta Stone wanted to substantially increase
brand awareness in the UK whilst generating
cost-effective and profitable product sales.
The Strategy
The target demographic for Rosetta Stone was
quite broad from bright young people to hard
working professionals. ARM Direct devised media
strategies to target both groups via TV, print,
radio, outdoor & video
on demand.
All media was to be judged by volume of sales
and return-on-investment.
The Results
The service level provided, along with the initial
strategy & lower media rates, led Rosetta Stone
to award their account to ARM Direct half-way
through the test period and later also to buy the
media for Germany.
ARM Direct continues to plan & negotiate media as
well as helping Rosetta Stone to localise TV ads
when required in UK, France, Germany and Italy.
